× This website uses cookies, please read and understand our cookie policy.

Premier Foodservice launches nostalgic Desserts through the Decades Guide

At Premier Foodservice we are delighted to launch a new recipe guide, delivering eight costed recipes inspired by the nation’s favourite desserts, whilst taking chefs and caterers on a nostalgic journey through the 20th century. The guide includes snippets of the trusted brands’ histories alongside a selection of vintage Premier Foods adverts; and to celebrate its launch, chefs and caterers can win afternoon tea for two at The Ritz.

Did you know that Ambrosia was first founded in 1917 as an infant nutrition company? Or that Alfred Bird invented the ‘original homemade’ Bird’s Custard Powder in 1937? The Desserts through the Decades recipe guide reveals key events in the manufacturer’s history, alongside wider culinary recipe inspiration and tasty top tips for modern day caterers.

Sarah Gray, Channel Marketing Manager says: “Our new Desserts through the Decades guide brings an aspect of fun through a nostalgic look back at the products we all remember from our childhoods. Readers of this guide will also be taken on a journey through the decades with the publication of a number of our ads from the archives. The guide will also provide the healthcare sector with exciting and innovative dessert options ensuring the nutritional needs of people with special diets such as dysphagia are met.

“All the recipes featured within the guide have been created and developed by Louise Wagstaffe, Culinary Advisor for Premier Foods.  From Pineapple Upside Down Cake to Lavender Cupcakes, the recipes are ideal for creating excitement within the upsell opportunity that the dessert occasion creates.”

To be in with a chance of winning afternoon tea for two at The Ritz, email your name, email address, outlet and supplier to premierfoods@cirkle.com chefs must download the Desserts through the Decades guide below by 31st August.

Please click here for Terms & Conditions.