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Premier Foodservice launches new guide to unlock sizzling summer sales

At Premier Foodservice we are delighted to launch a new addition to our Menu Solutions Guide series focusing on the opportunity that the summer season provides caterers. The Summer Sizzlers Guide will demonstrate how our trusted brands, including Bisto, Homepride, McDougalls and Sharwood’s, can be used during the summer months to help drive footfall and increase sales; and to celebrate its launch, chefs and caterers can win a top-of-the-range BBQ to prepare their outlet for the summer season.

The new guide features independent research commissioned by Premier Foods which reveals how important Al Fresco dining is to consumers, with 77% saying they seek Al Fresco dining options during the summer months.  The guide also details how chefs can make the most of their social media activity by successfully engaging with customers over sites such as Facebook and Twitter.

  • Nearly three-quarters of consumers have used a social media site to help aid an eating-out choice
  • 75% of caterers admit social media is important or very important to communicate with both existing and potential customers
  • 40% of consumers post photos as part of their eating-out experience

Sarah Gray, Channel Marketing Manager says: “Our new guide showcases our bespoke research ensuring that we remain at the forefront of trend and consumer insights, which is a vital element in our quest to provide the very best solutions for our customers. The guide features new costed recipes categorised by course from Italian-inspired Bruschetta to Strawberry, Marshmallow and Brownie Skewers, all ideal for summer.”

To be in with a chance of winning a top-of-the-range BBQ, chefs must simply download the Summer Sizzlers Menu Solutions Guide below by 31st August.

For Terms & Conditions, please click here.