Premier Foods raises the bar with new and improved McDougalls Sponge Mixes
We have redeveloped our McDougalls Sponge Mix and Reduced Fat Sponge Mix, now both with 30% less fat than previous versions, helping caterers rise to the challenge of creating freshly baked cakes which will appeal to a growing number of health conscious consumers. From restaurants and coffee shops looking to offer a lighter cake, to school caterers who need to comply with the School Food Standards, the new recipes ensure the mixes are versatile and deliver consistent results time after time.
The McDougalls Sponge Mix recipes for both products have been reformulated and now come with improved mixing instructions, helping to create an even better, quality product. With a demand among profit and cost sector caterers for time saving solutions when it comes to baking fresh cakes, these products are well placed to meet their needs. Although some caterers may turn to ready-made products to cope with the time constraints faced in the kitchen, it is far more cost-effective to prepare baked goods using flour based mixes.
Sarah Robb, Channel Marketing Manager at Premier Foods, comments: “We have listened to customer feedback and are pleased to re-launch these two products, offering caterers an improved baking experience. The Reduced Fat Sponge Mix is ideal for those caterers looking to provide a lighter option; whilst the new Plain Sponge Mix offers greater rise, making it perfect for use when baking large cakes and gateaux.
“Our McDougalls Mixes are ideal for creating fresh baked goods quickly and easily, and the new Plain Sponge Mixes will offer caterers the versatility and freedom to create a range of on-trend cakes. As a business, we are committed to continually updating our product portfolio to suit the developing needs of our customers.”
McDougalls Reduced Fat Sponge Mix and McDougalls Plain Sponge Mix will be available to order from May. Email email@example.com to receive a free sample.
 McDougalls Reduced Fat Sponge Mix is now 6.2% fat and McDougalls Plain Sponge Mix is 9.4% fat